As an entrepreneur, you obviously want your business to succeed. If you are the type of entrepreneur that prefers to build businesses from scratch before selling them, you also want each and every endeavor to look as attractive as possible to potential investors. That makes knowing what others think about your company a big part of your due diligence.
Our due diligence-as-a-service (DaaS) platform includes a variety of tools that entrepreneurs find invaluable. Among them is Mezy Screen, a product that provides entrepreneurs valuable insights into what others think of their business. We utilize up-to-date, publicly available information to provide a report that gives entrepreneurs real insight into what they need to do to maximize their opportunities.
Perception Plays a Role
Investors looking to acquire new businesses are not all that different from first-time home buyers. They look at publicly available information just to see what’s out there. Their first impressions partly determined what companies they end up taking a good look at. What does this mean for you? It means that if your company doesn’t offer an outstanding first impression, it may never get so much as a look.
If you are like most entrepreneurs, you would hope all of the publicly available information about your company is positive. But do you know that for sure? And if not, why not?
Perception plays a huge role in whether or not investors will take interest in your business. As such, due diligence requires that you make sure any and all perceptions are positive. Not only that, but you also want those first impressions to be as positive as humanly possible.
See What Others See
The Mezy Screen report lets you see what others see. It is a single page, easy-to-read report that quickly quantifies your company’s first impression. You can know exactly what influences the thoughts investors have about your business with just a glance.
What you do with that information is up to you. Common sense dictates that you continue promoting the positive while simultaneously addressing the negative. If the report contains anything neutral, your best bet is to turn those things into positives by addressing them appropriately.
Ignorance Is Not an Option
If nothing else, our screening service makes it abundantly clear that ignorance is not an option. It is not enough to run your business as usual in hopes that investors will someday come along on their own. They may or may not. You can help your own cause by staying out front with our Screen report.
Here is what Mezy Screen offers:
- Company Offering – What is your company? What does it do? What do you bring to the table within your industry? Everything your company has to offer is important to investors.
- Industry Metrics – Your company metrics tell investors whether or not it is worth their time. All the most important metrics are covered in our report.
- Competitive Landscape – The level of competition within your industry may partially dictate whether or not investors are interested in your company.
- Public Reputation – What the public thinks of your company is more important to investors than you may realize. We include it in our report.
You have worked hard to build your business from the ground up. All along, your goal has been to sell it to investors at the point at which it reaches maximum investment value. Between now and then, you need to know what others think about it. You need to hear what they say. Otherwise, how can you guarantee your company looks attractive to investors?